A Gift of Strength: Why an I AM Bag Is More Than Just a Bag
When someone you love is going through a difficult time—especially something as complex and painful as domestic violence—it can be hard to know what to do, say, or give. You want to remind them how strong and incredible they are. You want them to feel seen, supported, and valued. That’s where an iAM bag becomes more than just a gift. It becomes a message: You are worthy. You are powerful. You are not alone.
Domestic violence doesn’t always look how we expect. It can be silent, hidden, and ongoing for years. On average, it takes 5 to 7 attempts for someone to leave an abusive relationship permanently. And heartbreakingly, the most dangerous time for a woman and her children is when she chooses to leave. It’s a moment of courage met with the risk of retaliation. That’s why consistent, quiet, compassionate support matters so much.
Giving an iAM bag is not about fixing the situation—it’s about offering a small but powerful reminder of self-worth during a time when someone may feel at their lowest. Each bag carries a message of self-appreciation, of strength, and of hope. With its luxurious lamb leather, vibrant yellow lining that’s easy to see into (because who needs the stress of fumbling for keys?), and thoughtful design—it doesn’t just look beautiful. It feels empowering.
Every time she reaches into her bag, she’s reminded: I appreciate me.
Even when it’s hard. Especially when it’s hard.
And the impact doesn’t stop there. Each purchase of an iAM bag directly contributes to RizeUp Australia and Djirra Victoria—two charities doing critical work for women and children escaping domestic violence. Your gift not only uplifts your loved one—it helps provide real-world support, safe housing, and resources for those in immediate need.
But let’s also acknowledge something important: supporting someone through domestic violence can be incredibly tough. You may feel helpless, frustrated, or even overwhelmed. You might be walking on eggshells, unsure of how much to say or do. This is your gentle reminder to take a moment to appreciate yourself, too. You’re showing up with love, compassion, and courage—and that matters.
Whether it’s for your friend, your sister, your daughter, or even for yourself—an iAM bag is more than a fashion piece. It’s a quiet revolution. A reminder that even in the darkest times, there is beauty, there is support, and there is the power to begin again.
Ready to make a difference?
Choose a gift that supports healing, honours strength, and gives back to the cause.
Explore the iAM Collection now
With love,
The I Appreciate Me Team
—supporting self-worth, one bag at a time.